In the course of a tender, BIG therefore looked for a service provider to realise the relaunch. “We didn’t really know where to start and how to make the contents of the app intuitive and easy to use for the customer,” says Marie Bicker. Therefore, the direct health insurance company looked for suitable implementation suggestions by means of a qualitative task.
In addition to a technical concept for the development of the app, an innovative user experience and a customised design were required – the proposals from BAYOOMED convinced Marie Bicker and her team.
“BAYOOMED came up trumps because not only an efficient concept for the development, but also an intuitive and modular design were part of the solution concept,” she reports in conversation.