meineBIG-App
Relaunch for the statutory direct health insurance fund
Online instead of offline, digital service instead of paper forms: BIG has been pursuing this concept since 1996 as the first statutory direct health insurance fund in Germany. The “BundesInnungskrankenkasse Gesundheit” thus reaches around 520,000 insured persons. In addition to the administrative office in Dortmund, the online office and the meineBIG app are therefore among the central services for customers.
However, sending applications via smartphone and managing one’s own data digitally was not always so easy. After eight years, the meineBIG app needed a relaunch. The technically obsolete software solution with a less user-friendly design no longer met the high standards of the direct health insurance company.
“We had a very great need to rebuild the app. As a direct health insurance company without a traditional branch network, it is even more important for us to offer the best possible service digitally.”
In the course of a tender, BIG therefore looked for a service provider to realise the relaunch. “We didn’t really know where to start and how to make the contents of the app intuitive and easy to use for the customer,” says Marie Bicker. Therefore, the direct health insurance company looked for suitable implementation suggestions by means of a qualitative task.
In addition to a technical concept for the development of the app, an innovative user experience and a customised design were required – the proposals from BAYOOMED convinced Marie Bicker and her team.
“BAYOOMED came up trumps because not only an efficient concept for the development, but also an intuitive and modular design were part of the solution concept,” she reports in conversation.
Both BAYOOMED’s experience and its expertise in dealing with complex infrastructures were decisive in jointly realising the project. Thus, the business unit of BAYOONET AG combines medical technology know-how with the ability to react flexibly to developments. Transparent SCRUM processes enable this agile workflow, which also ensures the high, qualitative standards for software solutions.
But the communicative exchange also determines the success of projects. A skill that Marie Bicker remembers positively:
“I have to say that I perceived the cooperation as open and at eye level at all times.”
Creating a harmonious balance between UX and existing infrastructure was ultimately one of the biggest challenges of the project, which started in December 2019. In addition to digital workshops, open communication among each other was a major factor in mastering this challenge.
How Marie Bicker describes the project management cooperation with BAYOOMED? “Efficient, transparent, open, solution-oriented.”
Four attributes that led to a successful relaunch of the meineBIG app.
The meineBIG app has been available free of charge in all app stores since October 2020. With a new design and user-friendly features, it clearly represents the digital concept of the direct health insurance fund. In the future, this will be expanded to include the connection of the electronic patient file (ePA) and the management of personal digital health applications (DiGA).
Shaping the future of the BIG direct health insurance fund together – an exciting project in which the BAYOOMED team was able to gain a lot of new experience.
Miriam
