{"id":3291,"date":"2023-09-22T08:45:13","date_gmt":"2023-09-22T06:45:13","guid":{"rendered":"https:\/\/www.bayoomed.com\/news\/growing-femtech-how-apps-like-myius-effect-a-change\/"},"modified":"2026-05-11T17:09:22","modified_gmt":"2026-05-11T15:09:22","slug":"growing-femtech-how-apps-like-myius-effect-a-change","status":"publish","type":"news","link":"https:\/\/www.bayoomed.com\/en\/news\/growing-femtech-how-apps-like-myius-effect-a-change\/","title":{"rendered":"Growing Femtech: How Apps like MyIUS effect a change"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 70vw + );margin-left: calc(- \/ 2 );margin-right: calc(- \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><\/p>\n<p>Half of the total population is female, yet women\u2019s health \u2013 especially in the field of medtech \u2013 has often played a secondary role until now. But some companies have already recognized the huge market potential for specialized software solutions, apps and health applications: The femtech (female technology) sector is growing inexorably, and with it the range of services that support women in a digital way, when they have health care questions or problems related to their health. <\/p>\n<\/p>\n<p>MyIUS is one of these service apps. As a certified Class I product, MyIUS accompanies users of a hormonal IUS. With the app, menstruation can be tracked and thus a prediction of the bleeding profile for 6 months can be made.  <\/p>\n<\/p>\n<p>The app, initiated by the pharmaceutical company Bayer, was developed by BAYOOMED GmbH and launched on the market by <a href=\"https:\/\/www.bayoocare.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">BAYOOCARE GmbH<\/a> as legal manufacturer.<\/p><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-max-width:500px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1064\" height=\"991\" title=\"MyIUS-most-innovative-product-2021\" src=\"https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/MyIUS-most-innovative-product-2021.png\" alt class=\"img-responsive wp-image-1143\" srcset=\"https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/MyIUS-most-innovative-product-2021-200x186.png 200w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/MyIUS-most-innovative-product-2021-400x373.png 400w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/MyIUS-most-innovative-product-2021-600x559.png 600w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/MyIUS-most-innovative-product-2021-800x745.png 800w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/MyIUS-most-innovative-product-2021.png 1064w\" sizes=\"(max-width: 1100px) 100vw, 1064px\" \/><\/span><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-max-width:90%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1366\" height=\"768\" title=\"Zitat-Miriam_DE\" src=\"https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/Zitat-Miriam_DE.png\" alt class=\"img-responsive wp-image-1145\" srcset=\"https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/Zitat-Miriam_DE-200x112.png 200w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/Zitat-Miriam_DE-400x225.png 400w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/Zitat-Miriam_DE-600x337.png 600w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/Zitat-Miriam_DE-800x450.png 800w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/Zitat-Miriam_DE-1200x675.png 1200w, https:\/\/www.bayoomed.com\/wp-content\/uploads\/sites\/4\/2023\/11\/Zitat-Miriam_DE.png 1366w\" sizes=\"(max-width: 1100px) 100vw, 1366px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p>With a 30 percent share of women, the companies of the BAYOONET Group have so far been a minority in the tech-industry. \u201cIt\u2019s time for the medtech branch to become more femtech-oriented and specialised,\u201d says Miriam Schulze. \u201cAnd this will only succeed if we generally make women more visible in our society. We have to enable topics such as flexible working in every phase of life. Of course, this wrap also includes work-life balance and equal pay.\u201d  <\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>Want to read more about the MyIUS app? You can find out more about the background in the articles <a href=\"https:\/\/www.bayoomed.com\/en\/news\/myius-is-the-most-innovative-product-of-2021-in-the-field-of-contraceptive-support\/\">MyIUS is the most innovative product of 2021 in the field of contraception support<\/a> and <a href=\"https:\/\/www.bayoomed.com\/en\/news\/myius-app-with-ai-to-digital-contraceptive-guidance\/\">The MyIUS app: Using AI for digital contraception support<\/a>. <\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"author":5,"featured_media":3209,"template":"","categories":[45],"class_list":["post-3291","news","type-news","status-publish","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Growing Femtech: How Apps like MyIUS effect a change - BAYOOMED<\/title>\n<meta name=\"description\" content=\"Women&#039;s health often plays a secondary role, especially in the medtech sector. 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